Director of Business Development / Sales B2B, Europe

Location: Europe
Status: Full-Time

Acuva Technologies is a fast-growing water purification technology company located in Vancouver, BC. Our mission is to provide clean drinking water for the 1.8 billion people worldwide whose water source is microbial contaminated, and we are doing this by developing the next generation of water purifiers, operating with cutting-edge UV-LED technology. Our vision is to transform the water purification industry for drinking water applications by launching disruptive technologies and products and enabling new applications.

Over the past year we were the recipients of the BCIC Ignite Award by the BC Innovation Council, recognized as the Best Presenting Company for Sustainable Technology at the Banff Venture Forum and honoured to be added to the Cleantech Emerging Rocket list by Rocket Builders.

Job Description:

Acuva has developed breakthrough UV-LED water purifiers for a variety of markets and is looking to expand early success in North American markets to Asia and Europe. This position will be responsible for leading the development of key markets in Europe, and will be focused on B2B sales to key OEMs and appliance manufacturers in the European market. The Director of Business Development and Sales will focus on identifying prospects, executing sales of current product(s), business development, and establishing and managing strategic relationships with all key stakeholders including sales channels for current and future products. This is an individual contributor role for a high-performing, strategic thinker who reveals in rolling up their sleeves to get the job done and grow with the company. This exciting new role will provide the candidate with the opportunity to build effective sales strategies from the ground up. This position relies on broad experience and judgment to plan and accomplish sales goals.

Working at Acuva will be rewarding, it will be challenging, and it will most definitely not be just another job.

Essential Duties and Responsibilities:

  • Create and execute sales strategies, drive profitable sales growth, primarily in Europe, manage, monitor, and control the entire sales process life cycle from leads to closing.

  • Lead go-to-market planning, identify viable leads, manage prospects, build a sustainable pipeline to increase sales, and acquire new and profitable business to meet and exceed established sales goals.

  • Deliver effective presentations and demos at the executive level to gain customer engagement.

  • Develop relationships with executives and decision makers to understand key applications and generate customer driven product requirements, offer recommendations and solutions, and complete sales, including negotiation to a fully executed final purchase order.

  • Maintain thorough, up-to-date knowledge of the products, address customer’s technology needs by aligning Acuva products with their requirements.

  • Collaborate with cross functional teams to scope, quote, project management, and ensure product delivery.

  • Understand the dynamics of the region, evaluate market conditions and the competitive landscape, recommend opportunities to grow the business in attractive markets.

  • Provide the highest level of customer service to close out customer issues, including product troubleshooting and payment, develop long term relationships with customers.

  • Coordinate with cross functional teams to assist in the resolution of product quality concerns and put appropriate corrective actions in place to prevent repeat customer issues.

  • Build relationships and increase Acuva visibility through participation in various activities including attending trade shows, conference, conventions, and other networking opportunities.

  • Must maintain strong communications with head office, provide regular update, report on progress and results, provide input on sales forecasts, manage and report on the budget for your region.

  • Significant travel within Europe is required (up to 50%).


Education & Experience:

  • Engineering/Science/Business degree with 5+ years of experience in business development and sales of B2B products, preferably consumer product(s) manufacturers.

  • Proven track record of meeting aggressive sales goals, developing and promoting new business opportunities, and inspiring top-notch customer service.

  • Experience in the water purification market is highly desirable.

  • Experience working in a fast-paced start-up environment and ability to balance multiple, competing priorities and deadlines.


  • Aggressive, self-starter, results oriented with strong prospect hunting expertise.

  • “Out of the box thinker.” Willing to take innovative risk, recalibrate based on market feedback and iterate quickly when developing new sales strategies.

  • Has the elasticity to develop strategic plans and tactically execute them.

  • Positive approach, self-motivated, strong in building relationships, team player, dynamic, creative with the ability to work without supervision.

  • Outstanding oral and written communication skills.

  • Demonstrated team building and leadership skills.

Salary and Benefits:

  • Working in an exciting Cleantech environment with state-of-the-art technology.

  • Competitive base salary based on geography.

  • Attractive incentive income based on results.

  • Benefits negotiable based on geography.

If you are interested in this opportunity, please forward your resume and cover letter to Acuva Technologies would like to thank all applicants, however, only those who qualify for an interview will be contacted.

Acuva Technologies is an equal opportunity employer.